Every day, my spam folder gets filled with those emails promising reward if only I provide my social security number and date of birth. While I admire the moxie of these users that have the uncanny ability to click send, I wonder who succumbs to their efforts. Without question, the email that gets results has to have a heck of a pitch. However, most inboxes don’t have a preview pane. No sales pitch, no matter how well contrived, gets read unless the sender name and subject line inspire you to think, “I have two choices. I can drag this to the trash can or I can double-click the captivating subject line. That ain’t no choice at all.”
Here is today’s submission.
From: Markson Williams
How far I got before I clicked on the big red X under the toolbar:
From: Markson Williams
I guarantee that I don’t know anyone named Markson. I barely
know any Marks. No one knows a Markson, much less Marksons. Is this Sons of
Mark? Is this a biker gang? Or the opposite? Is this a religious group? Both? A
religious biker gang? Maybe they are responsible for guarding something. The
Messianic Secret Riders. I wouldn’t mess with them.
My friend Gruve thinks one of the greatest things about the
Roman Catholics is the mystery guardians that are always the protagonists in
movies. The bad guy is always some 70 year old priest. For some reason, he has
at his beck and call a group of athletic assassins to wreak havoc. He calls
them papal ninjas.
Gruve also thinks that being Pope would be cool because
Popes get to issue bulls. That’s an actual thing, issuing a papal bull.
OK, “Markson,” I’m in.
Wait the last name is Williams? I know a ton of Williamses. At
best, this is a friend messing with me.
Subject: PLEASE
ASSIST.
(crickets chirping)
How far I got before I clicked on the big red X under the toolbar:
I am Markson Williams, the head of International crediting
department with Trade Bank England.
Four words in, I thought “My friend is really committed to
this charade. He points out that his name is exactly what he said it was.” Then
I run into International crediting department. Follow that with Trade Bank
England. Neither of those three word phrases sound real. Running all six words
in a seven word descriptor? Click.